EVV Print Graphics Glossary

Stripes or lines across a print.

The invisible line which all characters in a line of type rest upon.

In vector graphics, curved lines created by establishing two endpoints. The line can be easily modified by adding, removing or changing points. See vector.

Theoretically speaking, black is the absence of any reflection – all light is absorbed. For CMYK printing purposes, black is the fourth color represented by K. No combination of ink will create a “true black” although to most observer’s eye there wouldn’t be much difference.

A movable reference point that defines the darkest area in an image, causing all other areas to be adjusted accordingly.

In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed or contour cut. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies.

Material used to minimize the amount of light transmission through a transparent or translucent surface. The amount of blockout depends on the opacity of the material as well as the intensity of the light source. Dedicated blockout materials are available, but other materials can be used depending on the level of light and blockout required.

The relative lightness of an image. Computers represent brightness using a value between 0 (dimmest) and 255 (brightest).